The Village of Wheeling is working with The Lakota Group to envision the future of Wheeling’s portion of Milwaukee Avenue. This study will entail three main elements which are as follows:
Create an effective branding, streetscape design, and placemaking framework to help enhance Restaurant Row so people traveling on Milwaukee Avenue will clearly know that “I am in Wheeling’s Restaurant Row.”
Provide specific economic development strategies to market Restaurant Row, fill vacant restaurant spaces, and attract more guests to this area. The strategies identified should support, and should not cannibalize the market or otherwise detract from, the existing restaurant base.
Determine how to increase accessibility to the Des Plaines River.
This study will be conducted in three phases with plenty of opportunity for public input along the way. Please click here to visit the project website and learn more about the future of Restaurant Row.